Advertising strategies
Student Discounts
Headlines- catchy/memorable
Alliteration "Bob's big breakfast"
Exaggerated stereotypes
Font- big, bold, sans serif
Endorsements- critics
Incentives- "bog off"
Celebrities- Gemma Collins
Trending on social media
Images
Logo
Slang words- peng, init
saturated colours
Advertising Research
Personal appeal
Social appeal
Fear appeal
Humour appeal
Endorsement appeal
Sexual appeal
Romantic appeal
Adventure appeal
Popularity appeal
Mock images for shoot
I chose to set these photos up like this to represent and show how easy it is to order food wherever you are. These were taken in a restaurant which shows it really can be ordered to any location you are in. In my final photos, I will have food in the background and my logo on the phone screens to make it more personal to 'Your Food'.
This image shows a happy, satisfied customer, eating away on his meal. This advertises that the food is nice, fresh and made to order for your home delight. The real image will be him eating a burger in a kitchen to also show the convenience of the delivery service.
This photo shows the delivery person handing the hungry customer their food, straight to the door. This would be a good advertisement because it proves to everyone that the service isn't fake and that you literally don't have to go anywhere or do anything that requires effort!
This photo shows the delivery man on his 'ped', delivering the food. This symbolises that it is quick to receive your food as they are working more efficiently. In the real image, it will be a ped and the man holding a food delivery bag to show that they deliver the food.
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