Final Evaluation 20/03/19

Final Evaluation

My statement of intent states that my target audience for my advertisements is 16-25 year olds. This is a young audience so I need to add features such as humour and technology in to attract them. Teens can relate to wanting a convenient and easy food service as that is always on their mind. My backgrounds for each advert need to be light and not gloomy because this adds a positive effect to the advert, which will also then attract more customers. My adverts need to promote the fact that this delivery service is any time and place because they need to show off their reliability and flexibility towards customers and their locations. The typeface needs to be enlarged so that it is easily readable and clear for the customers. The colours used need to be eye-catching so that it grabs their attention at one glance. My models need to have different ethnicities and different economic classes, which involve how they dress or how they look.

My final adverts reach my statement of intent with the young audience. This is because I have added humour to them. For example, with my advert on a ped, I called it a 'fast' delivery service and everyone knows peds really are not fast. Another example is with the 'hungover, have a burger' because everyone loves a drink and then a greasy burger, it cures everything. I also reach the target audience with having a mobile phone and an app as one of my adverts because the younger generation live on them, and by having an app so convenient, its a bonus. I used a light background in each of my adverts which creates a positive feeling across the delivery service. The slogan on each of my adverts promotes the any time/ any place factor about the company. I have called it 'Wherever, Whenever' as this is much more memorable and catchy. In the adverts, I used a large and emboldened text throughout to make it clear and easy readable for the customers convenience, which allows everyone to be able to read it. However, the colours I used were not that eye catching as I felt as though it was going to be too overpowering. I stuck to the colours of green and red because they have a connotation to food, red being hot and green being healthy. I managed to add different ethnicities to my adverts, and different genders to allow everyone to know this delivery service doesn't limit anyone off.

To improve my adverts, I could have thought about my locations more because I didn't use a variety of different classes of where the service would deliver. I only stuck to one area. I also should have taken the final ped image again, because it was raining when I did it, which then has made the resolution and quality not as professional looking. As of my logo, I should have been a bit more creative and inventive, because as much as you want it to be simple and elegant, mine just wouldn't be very memorable as it doesn't stand out. To improve, I also could have spent more time on the set up and layout of the adverts because in my opinion, they look too rushed as there isn't much detail on them.