1. Mock up photo: I have photoshopped my logo onto the phone wonky and not in line. This has caused it to look unprofessional and rushed. The napkin hasn't been folded straight and in line with the other half which then also causes it to look quite cheap. The background lighting is very dark and dull which would have a negative effect on the audience. The writing of the slogan 'Wherever, Whenever' cannot be read clearly as the black font clashes too much with the dark background.
2. Image: In this photo, the background is quite bright which I think works because it brings positivity and a happy vibe to the advert. The photo is a little blurry due to me not holding the camera still when trying to get the angles. As you can see, the phone screen is dirty which then gives off an unclean and unfinished look to the delivery service. There is also a random object in the background which needs to be removed to look professional. I like having the cutlery in the image, and the food arrangement, as it shows what the delivery service is about.
3. Photoshopped image: The text is clear and bold which means that my audience will be able to read and see my advert with no problems. My logo is now straight and in line with the phone to make it appear more professional, and the phone background isn't as bright, and now fits with my colour scheme. I have smoothed out the dirty on my phone screen to make it look more clean and appealing. However, I think the slogan could have been a different colour to be read more easily and appear more bold.
1. Mock up photo: The image is actually a cartoon image from google due to the fact I took mine in landscape, which wasn't right. The slogan 'Abrah Kebabrah' doesn't fit with the delivery service because it sells more than just kebabs, and the box on the back of the ped is not realistic because I didn't find one similar. The background is also not realistic as that cannot be found outside. The writing however is clear and can be read easily.
2. Image: The actual photo is quite blurry as I took it when it was raining, so my picture quality for this is not very good. The background light is perfect because it isn't dark, but then it also isn't too bright, so it still has a happy and positive affect to it. This advert shows the companies different ethnicities and socio economic class, as one model is wearing jeans while the other is in a tracksuit.
3. Photoshopped image: The final advert includes clear, bold text which is very easily readable for everyone, on the heading, wheres the slogan font could have been emboldened so that it stands out more. The logo can be seen aswell, which creates a sense of brand awareness to the audience. This advert represents the delivery service and how it is convenient for everyone's use. I like that it shows the different economic classes and ethnicities because it shows it is a diverse company.
1. Mock up photo: This mock up photo is from google again as I took the photo landscape and not portrait. The red text is hard to read as it clashes too much with what is going on in the background, causing it to wash it out. It is a blurry mock up photo as it was taken from google, which means they are very pixelated. The logo however, is large which also shows brand awareness to the audience, so they know what to look out for. The representation taken from this photo is that the customer is happy because of their facial expressions when taking a bite.
2. Image: It shows a happy customer taking a bite into the burger. The facial expressions give off a sense of satisfaction. The existing food chains can be seen in the background so I need to cover them or I would be promoting someone else's food chain! The background is very light which is a positive because of the effect it sends to the audience.
3. Photoshopped image: I have gone over the existing restaurants name in a grey colour to blend in with the windows to make it seem like it is normal. I changed the opacity of the background colour to a more dimmed light so that it was not as harsh on the eye when you first see it. The red heading could have been moved up so that it is in line with the building to make it easier to read and I should have made the slogan bolder.
1. Mock up photo: The photo is very blurry as it was taken on a mobile phone and not a camera. The face wasn't shown in the mock up photo, which it needed to be to show the happy facial expressions. I do not like how each letter of the new word is a different colour as it makes it look very unprofessional. The white bag that is being handed over needs to be changed to make it look like an actual food bag and not a shopping bag. Different representations can be viewed in this because of the false nails and gym leggings which could be stereotypically seen to be fake and only caring about your appearance.
Image: The image is of a high quality as it was taken with a camera. The Mcdonald bag needs to be blurred so that you cannot see that existing brand. This image has the perfect representation of Essex due to the false nails, long blonde hair, orange, tanned face and heavy makeup. I have made sure to include the facial expressions this time to show the happy customer.
Photoshopped image: The bag brand has been smoothed and coloured so it looks like a food bag from a delivery. The text is bold and clear, and all one colour which I think works better as it looks more professional. I think I should have dimmed the light a little bit so it wasn't as harsh to the eye again. The slogan could have been emboldened to be read more easily.
No comments:
Post a Comment