Gender
My adverts are for both genders which is why in my photos, both sexes are included. A delivery service is targeted and aimed for both genders, as it is a universal business, so to promote that even more, I will not just use females in all my pictures, but include males aswell to show that the service is for them too.
Ethnicity
In my adverts, there will be a mix of ethnicity to show that the service caters for everyone and anyone when they want quick food. In my photos, there will be turkish and white which promotes that it doesn't matter where your from, you can get food delivered to your door at a click of a button.
Age
The delivery service is aimed for people 16-19 year old as that is the prime age for takeaways to be ordered because of the convenience. I will promote this in my adverts by including a mobile phone app because everyone has a phone to hand all the time, which makes it easy to order anything. I will also include humour to make the adverts memorable and funny.
Region [regional identity]
To promote that the delivery service is from Essex, a lot of stereotypes and humour will be included. For example, the models will be wearing heavy, orange makeup, maybe holding a cigarette outside some garages. I will also promote it by having locations outside some of Essex's loved restaurants to advertise the Essex Culture.
Socio- economic
To advertise that the delivery service is for all classes, I will have some photos of the models in tracksuit and casual clothes to show that they are fashionable but not formal, and another picture will be a lot more formal and smart to promote that this service is for all socio economic classes.
The Mainstream
Mainstream are the people that live in the world of the domestic everyday. I have decided to aim my advertisements to mainstream as it allows the audience to be more broad and wide when it comes to promoting. I will include different socio economic classes, but it will still be targeted for mainstream people because it makes the audience and want for the service a lot bigger, as there is a range of people with money to not much money.
Start up questions
1. Which logo do you prefer and why?
2. Which font works and looks more professional?
3. Do my mock up adverts target the audience for 16-25 year old? [comments box]
4. Are the colours used eye catching and relevant enough to a food delivery service?
5. Does my slogan work on this advert? If not, how can I improve it?
6. What else should I add to my mock up 1 to make it more appealing?
7. Do my adverts link to the Essex culture? If not, how could I change that?
8. How could I improve my logos? [colour, size etc]
9.
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