Saturday, 2 March 2019
Advertising research 13/02/19 15/02/19
Advertising research and analysis
Advertising strategies
Student Discounts
Headlines- catchy/memorable
Alliteration "Bob's big breakfast"
Exaggerated stereotypes
Font- big, bold, sans serif
Endorsements- critics
Incentives- "bog off"
Celebrities- Gemma Collins
Trending on social media
Images
Logo
Slang words- peng, init
saturated colours
Advertising Research
Personal appeal
Social appeal
Fear appeal
Humour appeal
Endorsement appeal
Sexual appeal
Romantic appeal
Adventure appeal
Popularity appeal
Annotated images for inspiration
Mock images for shoot
I chose to set these photos up like this to represent and show how easy it is to order food wherever you are. These were taken in a restaurant which shows it really can be ordered to any location you are in. In my final photos, I will have food in the background and my logo on the phone screens to make it more personal to 'Your Food'.
This image shows a happy, satisfied customer, eating away on his meal. This advertises that the food is nice, fresh and made to order for your home delight. The real image will be him eating a burger in a kitchen to also show the convenience of the delivery service.
This photo shows the delivery person handing the hungry customer their food, straight to the door. This would be a good advertisement because it proves to everyone that the service isn't fake and that you literally don't have to go anywhere or do anything that requires effort!
This photo shows the delivery man on his 'ped', delivering the food. This symbolises that it is quick to receive your food as they are working more efficiently. In the real image, it will be a ped and the man holding a food delivery bag to show that they deliver the food.
Advertising strategies
Student Discounts
Headlines- catchy/memorable
Alliteration "Bob's big breakfast"
Exaggerated stereotypes
Font- big, bold, sans serif
Endorsements- critics
Incentives- "bog off"
Celebrities- Gemma Collins
Trending on social media
Images
Logo
Slang words- peng, init
saturated colours
Advertising Research
Personal appeal
Social appeal
Fear appeal
Humour appeal
Endorsement appeal
Sexual appeal
Romantic appeal
Adventure appeal
Popularity appeal
Mock images for shoot
I chose to set these photos up like this to represent and show how easy it is to order food wherever you are. These were taken in a restaurant which shows it really can be ordered to any location you are in. In my final photos, I will have food in the background and my logo on the phone screens to make it more personal to 'Your Food'.
This image shows a happy, satisfied customer, eating away on his meal. This advertises that the food is nice, fresh and made to order for your home delight. The real image will be him eating a burger in a kitchen to also show the convenience of the delivery service.
This photo shows the delivery person handing the hungry customer their food, straight to the door. This would be a good advertisement because it proves to everyone that the service isn't fake and that you literally don't have to go anywhere or do anything that requires effort!
This photo shows the delivery man on his 'ped', delivering the food. This symbolises that it is quick to receive your food as they are working more efficiently. In the real image, it will be a ped and the man holding a food delivery bag to show that they deliver the food.
Logo design and font 06/02/19
Logo Designs
Analysis of existing logos
They are all simple and easy to look at logos. They all use either 1 or 2 colours which gives them a simplistic but professional look. They are all straight to the point about what they are advertising and they are very memorable seen as there isn't much to them. 'Delivoo' is in a bold text which looks a lot better because it is clear and emphasised. The most used colour is red which could symbolise the fact it offers hot food, which is obviously what customers are looking for.
Scanned logo ideas
Photoshopped Logos
Font analysis
The first task was to play around with fonts, sizes and the format. I tested a range of different ones to broaden my ideas and build upon inspiration and creativity. I found out that the curved font wasn't the best because it is too hard to read as it isn't as clear as the simple text. I also found out that I do not like the outline with a white background because it has no character, looks really boring and doesn't really have any links to a food service.
I took these two ideas and manipulated them even further to give them more of a professional and memorable look. I used the colour green as it could have links to healthy eating as we associate green with fruit and veg. The line through the words is just to give it some character and lift it up from being too simplistic. I used a bold font and size which makes it easy and clear to read but also to see from far away. The font used is called 'Nueva Std'.
I used the outline of the second logo as the colour red as this has links to hot food and spices. I sized up the word 'food' to emphasise the fact that this is a food delivery service and also to give it a more personal effect.I used lower cases for the other letters after the first so that it didn't get too overpowering because it is a quite delicate font. Lucida Calligraphy
Analysis of existing logos
They are all simple and easy to look at logos. They all use either 1 or 2 colours which gives them a simplistic but professional look. They are all straight to the point about what they are advertising and they are very memorable seen as there isn't much to them. 'Delivoo' is in a bold text which looks a lot better because it is clear and emphasised. The most used colour is red which could symbolise the fact it offers hot food, which is obviously what customers are looking for.
Scanned logo ideas
Photoshopped Logos
I outlined my drawn up logos in a black border pen to create a bigger emphasis of the template and shape I am working with. It makes the logos look so much neater and professional because the black line makes everything else stand out and become prominent. I filled the logos with the correct colour and this has made them look so much more appealing to the eye because the bold colours make it stand out a lot more so people cannot miss it. I got rid of the wine glass stand because it didn't look as nice when coloured in, it ruined the aesthetic of the logo.
Font analysis
The first task was to play around with fonts, sizes and the format. I tested a range of different ones to broaden my ideas and build upon inspiration and creativity. I found out that the curved font wasn't the best because it is too hard to read as it isn't as clear as the simple text. I also found out that I do not like the outline with a white background because it has no character, looks really boring and doesn't really have any links to a food service.
I took these two ideas and manipulated them even further to give them more of a professional and memorable look. I used the colour green as it could have links to healthy eating as we associate green with fruit and veg. The line through the words is just to give it some character and lift it up from being too simplistic. I used a bold font and size which makes it easy and clear to read but also to see from far away. The font used is called 'Nueva Std'.
I used the outline of the second logo as the colour red as this has links to hot food and spices. I sized up the word 'food' to emphasise the fact that this is a food delivery service and also to give it a more personal effect.I used lower cases for the other letters after the first so that it didn't get too overpowering because it is a quite delicate font. Lucida Calligraphy
Wednesday, 6 February 2019
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Final Evaluation My statement of intent states that my target audience for my advertisements is 16-25 year olds. This is a young audience ...
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Logo Designs Analysis of existing logos They are all simple and easy to look at logos. They all use either 1 or 2 colours which gives t...
